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MCN and AOL Bring Together Data, Technology and Media to Create Programmatic TV Marketplace

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AOL Platforms, a division of AOL, and Multi Channel Network (MCN), MCN , have launched a programmatic private marketplace for television. This marks a milestone for the global media industry and a bellwether for how advertisers can access television audiences through the use of data and automation. "Whatever can be automated will inevitably be automated, especially TV. Data is the main driver of this shift in marketing, and AOL, in collaboration with MCN, has put together the blueprint model for how television will adopt programmatic globally and align digital with TV," said Bob Lord, President of AOL. "The initiative combines the media, automation and data at scale necessary to drive real...

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